It has initiated other programs too in order to reach the community and empower women. The environmental factors which India is concerned is recycling, depletion of the resources, pollution etc.
Younger generations are getting physique conscious and they are getting very concerned about the nutritional value of Coca-Cola drinks. The non-alcoholic beverages brand Coca Cola operates in the global environment.
Depending on individual family formations, if the family have kids, they will not drink as much soda because they do not want to be a bad example for their kids. In the Kerala state of India, some village councils filed a case against Coca Cola for giving rise to water shortage through over consumption.
The company also values customer requirements and feedback and also focuses on protecting the company assets and reducing the risks associated with operating the business Thomson, Companies of any type of industries are facing the uncertainties of the external environment.
Pestle Analysis of Coca-Cola PESTLE analysis is a marketing tool used by marketers and researchers to study the macro environment or the external environment of a company.
Already Coca-Cola has been taking such initiatives in other countries so following these norms will not be difficult task for the company in India Political Factors: With these policies there has been reduction in industry licensing, foreign capital liberalization which leads to constant improvement of Indian economy.
The competition in this market is increasing and the small and local players are facing difficulties in survival. The company has reached over the world with years of existence. Coca Cola cannot ignore its importance particularly in the developing markets.
The basic components of Coca Cola drink are the cola leaves extracts, carbonated water, caffeine and syrup of sugar cane.
The company is using recyclable plastic in its packaging. India has also launched its own satellites which proves to be a profitable ground for entry of Coca-Cola Legal In the recent years India has brought various legal changes in the FMCG market which has brought a positive impact leading to rapid growth of FMCG industry in India.
The Coca-Cola management responded to this threat by introducing drinks like diet coke and light coke as cited by Fahad, As a result it has to adopt its marketing strategy to the local markets and their cultures — something we also know as brand localization.
The threat company is facing is the nutritional value of Coca-Cola drinks. This was the time when Coca-Cola got a green signal from Indian customers. Many domestic and global environmental factors are involved that have an impact, positive or negative, on a companys marketing decisions.
A premier membership is required to view the full essay. Apart from reducing environmental impact, it also helps with better brand image.
The purchasing power of a country depends upon its economic growth, and this is best identified by the company Coca-Cola to enter into the new market and market its product across the world.
See the following website, as it will help you decide which strengths and weaknesses you might wish to evaluate: Interpret the data and factual information you've found instead! Coca-Cola manages with fluctuations in interest rate by using a derivative instrument. With population and global warming on the rise potentiallythere is going to be more people with warmer weather and therefore there will be more people drinking more beverages.
Marketing decisions are strongly affected by the development in the political environment. Technology is an important factor for the large businesses like Coca Cola. The business of Coca Cola is spread over more than countries. The youths of India are more health conscious and constantly looking for drinks which are refreshing.External Environment analysis of Coca-cola Coca-Cola was invented by Doctor John Pemberton who was a Pharmacist.
The basic components of Coca Cola drink are the cola leaves extracts, carbonated water, caffeine and syrup of sugar cane/5(14K). A PEST analysis of Coca Cola will determine all these factors which can impact its business in the global environment.
(Political): The most important political factors which can have a direct impact on Coca Cola are laws and government regulation of food products. The SWOT of Coca cola discusses the weaknesses, strengths, opportunities and threats for Coca Cola.
Brand equity is the strongest point in the SWOT of Coca Cola. External Environment Analysis of Coca-Cola. External Environment Analysis Trident University International MGT Mod 2 Case Executive Summary In this section of the company analysis we will be examining several of the external factors present in the Coca-Cola Company’s environment.
The purpose of this report is to provide an environmental analysis of the Coca Cola Company.
To do this, we shall create a SWOT analysis of the company. The Coca-Cola Company is committed to protecting the environment. Find out how our Corporate Responsibility program is making strides in many areas.Download