Ideal for notifying the media and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product launches, and more. At the same time, finance and banking have changed drastically over the years and we wanted to show our customers that we are poised for the future.
Proofread and Edit Carefully. Get rid of Jargon. Nobody reads them, least of all the reporters and editors for whom they're intended. When done correctly, a press release is an excellent way to boost your business and spread the word about your newest offerings.
Jessica Camp, PR Associate, Blue Fountain Media We wanted to craft a release that went beyond simply patting our company on the back, and rather explained the relevance that achieving this milestone meant for the industry.
Press releases sent to the wire are almost sure to be shared, republished in other sources or quoted in online and print publications — generating even more publicity. Search for releases related to your business — they may serve as examples.
If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
This release is also timeless and can be linked to on social media again and again. If you are just sending them out with no strategy or purpose involved, most of the time they simply fall on deaf ears.
It can also help busy journalists understand what your press release covers and pick it up if they see fit. I have had a lot of success having my press releases picked up and run as is. Risky, bold, daring - you are. This makes them easier for search engines to find and rank, and helps ensure that your readers and the media understand the subject of the press release.
Company Logo The first thing you should put on your press release is your company logo at the top center of the page. Maria Gonzalez, Senior Partner, Gonzberg Agency In addition to being picked up by journalists, this press effort has also resulted in additional writeups and mentions since then, and continues to bring Shoreline Lake to the attention of oenophiles and others wanting unique wine-based, and related, experiences in Silicon Valley.
Search engines will give higher ranking to content from the first page. I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story.
Use them sparingly, though, so as not to overwhelm the text. What is the topic of the press release?
Why should readers care? This means that including your local information is critical. With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Write a Summary Paragraph The summary paragraph should be short, no more than 5 sentences and should be written to give the reader an overview of your press release.
In addition to sending a press release, personally contact the reporters that you really want to cover the story. Writing Write In Third Person.
Identify several keywords or keyword phrases that will lead members of your target audience to your website. Use the body paragraph of your press release to back up your claims. Chefs work within an 8-inch pan to create an omelet, and the great ones know how to pick the best ingredients, and mix them to create a savory sensation.
Press releases should be one page, or between words.
If you were going to write a press release about your new product, it needs to be newsworthy. How to Write and Distribute a Press Release in 4 Simple Steps Writing a press release for your company will be easier, faster and more effective when you follow these guidelines created by PR organizations.Easy to follow press release format, templates, and press release examples.
Want to know how to write a press release? You are in the right place. Easy to follow press release format, templates, and press release examples. New Product Launch Press Release Example: The Biggest Loser Trainer, Pauline Nordin Launches a New Brand.
Feb 02, · How to Write a Product Press Release. In this Article: Identifying the Product’s Unique Selling Point Writing the Key Elements of a Product Press Release Publishing and Promoting Your Product Press Release Community Q&A.
Use a product press release to inform both the press and any other potentially interested parties about a new product%(35). Setting goals for a new product launch.
Different launch goals to set and how to define them. Example: We will identify prospects within two months of launch. Product awareness goals. Example: Within the first week after launch, we will see 20 outlets pick up our press release, 50 retweets of our launch announcement and visits.
Both the product itself, as well as the team that wrote it and supports it, are the very best. Whether you’re marketing a new business venture, If it were easy to write a press release, there would be no need for press release writing services, press release writing articles, books, and newsletters.
How to Write a Press Release to Launch a New Product by Sarah Kuta - Updated November 21, When a company launches a new product, it's important to get the word out to consumers, investors and other stakeholders.
11 Steps to Writing a Press Release (Samples Included) Whether you run a digital marketing company or a record label, press releases are critical. Ideal for notifying the media and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product launches, and more.Download